None of the information provided is investment or tax advice.
You should always read the associated risks before deciding whether to invest. These can be found on the product pages as well as in our risks overview.
Please confirm you have read the information above.


Welcome to Downing LLP


Request information for

Product Offer Hero Title

Hello, thanks for your interest in investing with Downing. Please complete this form to receive the requested information.

Did you know. Risk warning. Take 2 mins to learn more.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
plus icon
document search icon 3
min read

Downing Crowd launches £6.25 million fundraise

No items found.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.


Populo Energy, an operator of solar power projects in East Anglia and Norwich, is raising £6.25 million on the Downing Crowd investment platform.

The business currently runs 33 solar assets, including roof-mounted solar installations ranging in size from 49 Kilowatt hour (kWh) to 239kWh and ground-based solar sites. Together, Populo’s solar projects currently generate enough electricity to produce power for 1,900 UK homes for a whole year.

Solar installations make money by converting solar energy into electricity. Every Megawatt hour (MWh) of energy generated is sold to create an income by way of a Power Purchase Agreement and the price is determined by supply and demand.

How does the £6.25 million fundraise work?

The Downing Crowd platform enables investors to lend directly to a wide range of UK businesses via bonds that are secured against a company’s assets. This security seeks to reduce investor risk by enabling Downing, as security trustee, the right to sell these assets if the Borrower defaults on the Bond. The £6.25 million bond for Populo Energy will allow investors to earn 4% p.a. interest over a period of up to 16 months.

The Downing Crowd platform launched in March 2016 and has so far raised over £66 million on behalf of UK businesses. Of this, more than £25 million has been lent to energy businesses. Downing Crowd is part of investment manager Downing LLP, which also has significant expertise in the energy sector, having invested more than £500 million into energy businesses since 2010.

Julia Groves, Partner and Head of Digital at Downing LLP, commented: 

“With close to a third of all power produced in the UK being generated by renewable energy [1], projects such as Populo Energy are potentially prosperous opportunities for investors to get involved in. Small scale, local, projects such as these are also an excellent chance for investors to get a clear sense of where their money is going and know that it is having a tangible impact on the UK’s renewable energy market.”


We're here to help

If you are a financial adviser, or discretionary fund manager call 020 7630 3319 or email us at

If you are a private investor call  020 7416 7780 or email